Tuesday, September 13, 2011

September Business Check-up (my notes from the Tuesday Training)

What can I do now?
1 Acquire new
2 Hold your own show(s)
3 Maximize EVERY opportunity

Your business

Face to Face - home show, open house, etc
Online - social media, blog, etcn
Factory Stores - online, locations, etc
Grow your business and your paycheck!

Acquire new - what will you look for? 
Age?
Your location, interests
Characteristics?
Interests? Supporting a cause, 9/11 Remembrance,
Influences? Internet, social media
Shopping habits? Building nests, value oriented, who is your target?
Finding your new customer
1 Knowledgeable about product, comfortable and USE technology, MyShop, WebExpress, MailExpresss
-Email
-Texting
-Social Media
2 Emphasize what’s in Longaberger for them
-Focus on benefits
-Provide solutions
-Add value
3 Always be accessible
-Keep your myShop updated
-Share your cell number/email/your story/join me
-Check social media sites often
4 Communicate using unique, engaging and thought-provoking platforms
-Creative vs. traditional approach
-Word of mouth
5 Build trust
-Establish yourself as an expert
-Be reliable (be knowledgeable - value added benefits
-Connect to cause
-Be reliable
-Show genuine interest, engage
6 Update your business venues
-Choose locations that draw your target customer
-Explore online options linked in
-Expand your own interest
7 Educate often and educate well
-Use blogs & social media to arm new customers with news and using products
-Participate in local events to showcase your specialty (incorporate daily)
8 Differentiate your self (find new)
-Make the choice easy
-Be prepared to prove yourself (provide service as product stylist)
-Customer service excellence exceed expectation
9 Do your research
-Understand you target customer interest (demographic) reach out to your market
-Meet your customers needs
-Get out and meet your customer focus efforts with idea of what you are looking for will bring more genuine relationships
10 Always be searching and don’t be afraid to ask
-Ask your customers for referrals
-Create opportunities to meet new customers
-Use everyday situations and conversations as your starting point
(consumer challenges of today insures longevity)

Have your own show
Make note: How You Earn
Show Orders 25%
Online Orders 25%
Online Special Promotions 20%
Customer Service Orders 25%
Design A Basket 25%
Cash & Carry 30%
Fundraising 10%
Factory Store & More 10%
Consistency is the key to success!
Have two shows in two weeks

Types:
Home Show
Catalog
Stop & Shop
Mystery Host
Lunch Hour Gathering
Show-to-Go

Themes:
Tailgating
‘Souper’ September Savings
It’s in the Bag Party
Clear the Clutter Party (organize office, bathroom, junk drawer)

Maximize EVERY Opportunity
9/15 Thursday - Holiday Premiere
Great time for
Girls night out
Fall & Hoilday Product training
Sample opportunity

Fall Tour
Meet Tami
Live demo
FREE xhipping on WL flyer orders that night
Exclusive Tour basket
Exclusive $300 kit for only $40

9/11 Remembrance Basket
Thru 9/30
Donation to National Memorial

Sisters Recycle Tote  
$5 w/ $35 purchase
Great gift wrapping!

New Hosts 
$350 show + 3 referrals = medallion travel cup

Share the Opportunity
Let Longaberger help you share 
Opportunity Webinar
My Longaberger.com - Programs Sponsoring Center

NEW! Holiday Business Kit
Thru 9/30
Available to Everyone! $300 in products
$49 plus tax - meet $500 in sales in first 30 days and $500 in second 30 days!
myLongaberger.com Sponsoring Center - Incentives
Qualify new recruits!

What can you earn
Commissions and overrides
Guest sale and credit
Higher sample discount
Friendship
Las Vegas Trip!

What can I do now?
Acquire new customers, hosts & recruits
Hold own your show
Maximize EVERY opportunity in September!

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