Sunday, October 23, 2011

Creating Longaberger Holidays!

Creating the
Happiest of
Holidays
It’s official – the holidays have arrived! Now is the perfect time to open your business for the season. You are seeing more people than ever, and customers are in the holiday spirit decorating their homes, entertaining and looking for great gift ideas. The new Fall/Winter WishList
® and November/December Flyer have all the answers…now you just need a plan. Follow the strategies below and your holiday will be brimming with green…cash, that is!


What to Do Now
1. Determine how much you want to earn in November and December.
2. Determine how many shows, online and Factory Store sales you need EACH WEEK to reach your goal.
3. Decide when YOU will hold your show for the month, and if it is in-home, online or via catalog. Remember to expand your reach and invite EVERYONE you know – near or far. With the ability to add online orders to shows, everyone can order from your show, whether they can be there or not!
4. Look and book ahead for November and December. Call your best customers and hosts first and allow them to reserve the best dates for their holiday shows. Secure participation in local craft fairs, bazaars and events, too.
5. Mail or e-mail your flyers (and WishLists). With MailExpress Subscription you save money and time!

Action Plan for November & December Week 1
Launch the month with your own show – invite your complete customer database. This is also the time to launch your catalog shows with the goal of closing them all the last week of the month.
Make at least 10 calls to those who received the November/December Flyer to book shows (catalog or home) or take orders.
Focus on host coaching for the month’s hosts.
Weeks 2 & 3
Attend a local craft fair/event with the hopes of adding to your contact list and booking shows.
Make at least 10 customer service calls to customers, hosts and recruit leads.
Week 4
Collect and close your shows and begin host coaching for the next month.

Make It a Show to Remember Thanks for Giving Show
As we prepare to gather with our families, take a moment to gather with guests at a show and have them donate hats, mittens and scarves that can be donated to a local shelter. Consider offering each person who makes a donation, a gift certificate (in a denomination you choose), available exclusively through you.

Deck the Halls Show

Spotlight how Longaberger can decorate and look great, but is functional to meet your serving and entertaining needs. Decorate your host’s room and showcase how each item is more than meets the eye, pulling each piece to set a table or buffet.

Together for the Holidays Show

Demonstrate the functionality (serving), coordination and integration of our products by having guests gather around the table and watch you set the table – Longaberger style!

In the St. Nick of Time Show

A perfect show for a lunch hour, invite guests to attend a quick get-together that spotlights last minute gifts. Look for the Gifts under $25 PDF and Gifts Under $50 PDF in the November/December Campaign Toolkit on myLongaberger.com.

Mistletoe-n-Go Show

Pack a Sisters™ Carry Me Away Tote or Long Market Basket, a few products, WishLists, Flyers and order forms, and carry it with you everywhere you go. Next time someone wants to see more of Longaberger, pull it out of your car and voila – you’re ready!



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